Put Your Competitors Aside And Focus!
Have you ever sat down to think about your plans for your business but then found yourself thinking a lot about what your competitors have been doing instead?
Knowing what your competitors are doing is fine. Obsessing about what they are doing is not. Well you should be aware about what they are doing so as not to be totally clueless. Just don’t make them or their business be your focus.
Your focus should be on YOUR business and making it better all the time. If you keep thinking of or watching your competitors closely, you are more likely to feel very threatened and disillusioned if you notice that they are doing better than you are. Or at least seemingly so.
Why waste your precious time and energy over them? Why not turn all that time and energy into your business? Ask yourself if what you have been doing has been bringing in desired results.
Evaluate what you have done so far and think of how you can improve on your business processes or your customer service for example. Focus, focus, focus.Your business needs you.
Imagine your closest competitor sitting at a meeting table, discussing marketing strategies and dynamic improvements to be made to the business. He is focused and driven in getting things done and making sure customers are satisfied. He doesn’t even bother with what you are doing. There is no mention of you. Your business is, well, none of his business.
He is getting ahead by not thinking about you but you are NOT getting ahead by thinking about him!
So instead of mulling over what those in your industry are doing, just be aware of what they are doing and move on to your own business. There are often many things awaiting your attention in your business and that is usually enough to keep you busy.
Here’s a quote to take away:
The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time. – Henry Ford
Now that is awesome competiton!
Be focused. It is time to mind your own business. Really.