So if you have embraced social media for your business and have started using these platforms for marketing purposes.- Well done!
But, don’t get carried away by the number of fans or followers you have. Of course it is encouraging if more people follow you or become fans of your business page to receive updates. But that is not everything.
Focus instead on establishing more meaningful business relationships using these platforms. Don’t shove sales pitches into their news feed. Instead, engage your fans and followers with sincerity.
Every interaction with your friends, fans and followers should focus on how the business can benefit people. Remember to cut back on the sales pitch!
It’s the meaningful interactions that matter, not how many fans, friends or followers you have. The number of connections you have is not terribly important but the number of meaningful connections is.
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